About PUWS

People United With Style (PUWS) was founded by Jui Pusalkar with an idea to build a community of like-minded people that celebrate individuality, style, and change. Spelt backwards it stands for Style Which Unites People.

Casual tailoring and expressive - modern silhouettes defines our design process. With each collection we strive to create a balance between minimalism and maximalism keeping in mind functionality and timelessness. Staying away from trends, we draw inspiration from our surroundings, architecture, nature and fashion archives. Our designs are not meant to take space in your closet but rather become a part of your personality while giving the wearer a chance to express themselves. 

PUWS is an ethical business focused on slow fashion and minimum wastage. From sourcing to printing all our pieces are thoughtfully made and produced in India.